Kudos to Fordham University on their marketing

We just got a letter from Fordham University, one of the colleges where my daughter has been accepted, telling us to "save the date" for May 18, 2013. Huh? Oh, cute. That's my daughter's graduation date, should she decide to attend.

Nice job, Fordham. You got my attention and created a sense of buy-in or commitment.

(If you're not familiar with Fordham, "The Jesuit University of New York", it has a traditional Gothic campus in the Bronx next to the Bronx Zoo and another campus at Lincoln Center, a great law school, and - what captured my daughter's attention - an honors major in International Political Economy. The information session that the director of admissions held here in Dallas ranks as one of our 3 most impressive info sessions....and he spoke without notes and without PowerPoints!)